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010 _a 75020278
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040 _aDLC
_cDLC
_dMYG
_dBD-KhUET
082 0 0 _221
_a658.8
100 1 _aKotler, Philip.
_910183
245 1 0 _aMarketing management :
_banalysis, planning, and control /
_cPhilip Kotler.
250 _a10th ed.
260 _aEnglewood Cliffs, N.J. ;
_aNew Delhi :
_bPrentice-Hall ;
_bPrentice-Hall of India
_cc2000.
300 _axxxix, 718, 130 p. ;
_c25 cm.
504 _aIncludes bibliographical references.
650 0 _aMarketing
_xManagement.
_910184
942 _2ddc
_cBK
952 _p3010022783
_r2012-11-20
_40
_00
_bKUETCL
_10
_o658.8 KOT
_d2000-06-30
_t1
_70
_cGEN
_2ddc
_g423.50
_yBK
_aKUETCL
999 _c8231
_d8231