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_aSchiffman, Leon G. _97726 |
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_aConsumer behavior / _cLeon G. Schiffman, Leslie Lazar Kanuk. |
| 250 | _a6th ed. | ||
| 260 |
_aNew Delhi : _bPrentice Hall, _cc1997. |
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| 300 |
_axv, 672 p. : _bill. (some col.) ; _c26 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aConsumer behavior. _96734 |
|
| 650 | 0 |
_aMotivation research (Marketing) _97727 |
|
| 700 | 1 |
_aKanuk, Leslie Lazar. _97728 |
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| 942 |
_2ddc _cJR |
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