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_a658.8 _219 |
| 100 | 1 |
_aEngel, James F. _96974 |
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| 245 | 1 | 0 |
_aCases in promotional strategy / _cJames F. Engel, W. Wayne Talarzyk. |
| 250 | _aRev. ed. | ||
| 260 |
_aHomewood, Ill. : _bR.D. Irwin, _c1984. |
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| 300 |
_ax, 282 p. : _bill. ; _c23 cm. |
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| 440 | 4 |
_aThe Irwin series in marketing _96975 |
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| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xCase studies. _96976 |
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| 650 | 0 |
_aAdvertising _xCase studies. _96977 |
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| 700 | 1 |
_aTalarzyk, W. Wayne. _96978 |
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_p3010010213 _40 _eAsia foundation _00 _bKUETCL _10 _o658.8 ENG _d1987-02-01 _t1 _fGift _70 _cGEN _2ddc _yBK _aKUETCL |
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