000			01704nam a2200325 a 4500
008			111015r20082000ii a 001 0 eng d
010			_a00265296
020			_a0471331236 (alk. paper)
020			_a9788126518258
040			_aUKM _cUKM _dDLC _dBD-KhUET
082	0	0	_a658.802 _221
100	1		_aBerry, Michael J. A.
245	1	0	_aMastering data mining : _bthe art and science of customer relationship management / _cMichael J. A. Berry, Gordon Linoff.
260			_aNew York : _bWiley Computer Pub. ; _aNew Delhi : _bWiley India, _cc2000.
300			_axviii, 494 p. : _bill. ; _c24 cm.
500			_aRev. ed. of: Data mining techniques :for marketing, sales, and customer support /Michael J.A. Berry, Gordon Linoff. c1997.
500			_aIncludes index.
650		0	_aMarketing _xData processing.
650		0	_aData mining.
650		0	_aBusiness enterprises _xComputer networks _xManagement.
700	1		_aLinoff, Gordon.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley044/00265296.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley037/00265296.html
856	4	2	_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix03/00265296.html
999			_c678 _d678
952			_p3010042232 _40 _00 _bKUETCL _10 _o658.802 BER _d2009.06.18 _t1 _70 _cGEN _2ddc _yBK _aKUETCL
952			_w2012-05-10 _p3010042233 _r2012-05-10 _40 _00 _bKUETCL _10 _o658.802 BER _d2009-06-18 _t2 _70 _cGEN _2ddc _yBK _aKUETCL
952			_p3010042231 _40 _00 _bKUETCL _10 _o658.802 BER _d2009-06-18 _t3 _70 _cGEN _2ddc _yBK _aKUETCL