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040 _aDLC
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082 0 0 _a658.5
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100 1 _aAllen, Kathleen R.
245 1 0 _aBringing new technology to market /
_cKathleen R. Allen.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2003.
300 _axv, 367 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aHigh technology
_xMarketing.
650 0 _aHigh technology industries.
999 _c5202
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