000 00923nam a2200253 a 4500
001 12881013
008 110914r20052003njua b 001 0 eng
010 _a 2002027440
020 _a8120322592
020 _a013041977X
040 _aDLC
_cDLC
_dDLC
_dBD-KhUET
082 0 0 _a658.8
_221
100 1 _aAndreasen, Alan R.,
_d1934-
245 1 0 _aStrategic marketing for nonprofit organizations /
_cAlan R. Andreasen, Philip Kotler.
250 _a6th ed.
260 _aUpper Saddle River, N.J. ;
_aNew Delhi :
_bPrentice Hall,
_cc2005[Reprinted 2005].
300 _avii, 536 p. ; 536 p. :
_bill. ;
_c25 cm.
500 _aKotler's name appears first on the earlier edition.
504 _aIncludes bibliographical references and index.
650 0 _aNonprofit organizations
_xMarketing.
700 1 _aKotler, Philip.
999 _c150
_d150