000 | 00923nam a2200253 a 4500 | ||
---|---|---|---|
001 | 12881013 | ||
008 | 110914r20052003njua b 001 0 eng | ||
010 | _a 2002027440 | ||
020 | _a8120322592 | ||
020 | _a013041977X | ||
040 |
_aDLC _cDLC _dDLC _dBD-KhUET |
||
082 | 0 | 0 |
_a658.8 _221 |
100 | 1 |
_aAndreasen, Alan R., _d1934- |
|
245 | 1 | 0 |
_aStrategic marketing for nonprofit organizations / _cAlan R. Andreasen, Philip Kotler. |
250 | _a6th ed. | ||
260 |
_aUpper Saddle River, N.J. ; _aNew Delhi : _bPrentice Hall, _cc2005[Reprinted 2005]. |
||
300 |
_avii, 536 p. ; 536 p. : _bill. ; _c25 cm. |
||
500 | _aKotler's name appears first on the earlier edition. | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aNonprofit organizations _xMarketing. |
|
700 | 1 | _aKotler, Philip. | |
999 |
_c150 _d150 |