000 06528cam a2200625Ii 4500
001 ocn843972926
003 OCoLC
005 20171224114320.0
006 m o d
007 cr |||||||||||
008 130521t20102010iau of 000 0 eng d
040 _aCUS
_beng
_erda
_cCUS
_dCUS
_dDG1
_dNOC
_dOCLCO
_dOCLCF
_dOCLCO
_dYDXCP
_dOCL
_dOCLCQ
019 _a844059034
_a902649396
020 _a9781118704349
_q(electronic book)
020 _a1118704347
_q(electronic book)
020 _z9781118692066
020 _z1118692063
029 1 _aAU@
_b000051629228
029 1 _aCHBIS
_b010026946
029 1 _aCHVBK
_b306236931
029 1 _aGBVCP
_b790207745
029 1 _aNZ1
_b15340615
029 1 _aDEBBG
_bBV043395901
035 _a(OCoLC)843972926
_z(OCoLC)844059034
_z(OCoLC)902649396
050 4 _aHG177
082 0 4 _a659.2/88
_223
049 _aMAIN
245 0 0 _a90 great publicity ideas for nonprofits /
_cedited by Scott C. Stevenson.
246 3 _aNinety great publicity ideas for nonprofits
246 3 0 _aGreat publicity ideas for nonprofits
250 _a2nd edition.
264 1 _aSioux City, Iowa :
_bStevenson, Inc.,
_c[2010]
264 4 _c©2010
300 _a1 online resource (48 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
505 0 _aNew- and old-school methods generate free publicity -- Youtube channel puts university research front and center -- Use employees retirement to highlight your organization -- President's journal connects with members, community -- Popular video game adds pop to media spot, value for sponsor -- Use well-known faces to garner publicity -- Personalize screen savers -- Think creatively to maximize news of major achievements -- Collaboration helps address serious national health issue -- Get valuable TV exposure for your cause -- Hire the right firm to distribute your press release -- 50th Anniversary celebrates members, Community -- Submit-a story idea gives audience a say in coverage -- Make a radio pitch that works -- Reach out to media for dream coverage -- Reinforce you brand with striking images -- Ideas to score free publicity -- Create and promote an online media kit -- Securing media coverage in changing media market.
505 0 _aTeaming up expands reach of awareness campaign -- Promote your stories on others' websites -- Blogs bring student voices to the recruitment process -- Avoid those common press release mistakes -- Advice to generate and maximize national news coverage -- Gearing PR tools to your audience -- Crafting then-and-now stories for maximum effect -- Photo tour showcases new addition -- Campus wide theme -- Herald new goals for college -- Gain public approval by connecting with other local nonprofits -- Photo contest engages constituents, introduces new mascot -- Three ways to make the most of letters to editor -- Centennial timeline returns college to founding principles -- Rule of thumb -- Land in the spotlight when the media comes to town -- Publicize volunteer efforts -- Add facebook cause page to your communication options -- Properly stock your press conference toolkit -- Maximize your message on twitter in 140 characters or less -- Cater e-newsletter content to target audiences.
505 0 _aYear in review can boost morale, show value -- Use editorials to further your cause -- Be sure your story gets heard -- Radio helps the public tune in to your events -- Negotiations, flexibility maximize use of billboard advertising -- Appreciation activities build goodwill, Publicity -- Tell you organization's story through photos -- Make employees profiles more than just profiles -- Tips on delivering bad news -- Online Press kits simplify reporters' jobs, increase interest -- Press release follow Up: Keep it personal -- Create a time capsule to celebrate significant events -- Promote your cause with an educational series -- Make a point to connect with elected officials -- Be ready to make compelling case with stories on hand -- The nose for news: is you story up to snuff? -- Great lead guides readers to the real treat -- Get fit challenge gives makeover to public's perception -- Notable figures tie the past to the present -- Highlight press releases with a media blog.
505 0 _aBook signings create interest, generate publicity -- Community profiles added personal insight -- Thorough preparation can help with walk through fire -- Use construction period to point to progress -- Launch a marketing campaign that create mystery -- Engage supporters, community with name our mascot contest -- Find attention-grabbing ideas to celebrate milestones -- Consider these techniques for writing vibrant client features -- Make use of anniversary postcards -- Highlight notable media coverage -- Day in the district shows local leaders a day in the life -- Increase media exposure with a faculty expert program -- Make sure employee-of-the-month program doesn't backfire -- Tweets keep your stories on the beat -- Tout your organization's multiple achievements -- Five ways to showcase your organizations' stories -- You can't beat word-of-mouth marketing -- Media campaign boosts gifts, awareness, volunteer numbers -- Help craft CEO's message -- Seven ways to celebrate your facility dedication.
505 0 _aUse community contacts when designing your PSA -- How to attract a press conference crowd -- Stories give everyone a chance to contribute -- Track your nonprofit's news coverage -- Maximize press when announcing new equipment -- Committee provides head-up to university -- Publicize your employees' community involvement -- Facilitate communication with a mobile application -- Twitter generates a buzz over events -- Make groundbreaking magic -- Five ways to maximize major event publicity.
588 0 _aPrint version record.
650 0 _aFund raising
_vHandbooks, manuals, etc.
650 0 _aFund raising
_vForms.
650 7 _aFund raising.
_2fast
_0(OCoLC)fst00936143
655 4 _aElectronic books.
655 7 _aBlank forms.
_2fast
_0(OCoLC)fst01423816
655 7 _aHandbooks and manuals.
_2fast
_0(OCoLC)fst01423877
700 1 _aStevenson, Scott C.
776 0 8 _iPrint version:
_t90 great publicity ideas for nonprofits.
_b2nd ed.
_dSioux City, Iowa : Stevenson, Inc., 2010
_w(OCoLC)809849005
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781118704349
_zWiley Online Library
938 _aYBP Library Services
_bYANK
_n10350751
994 _a92
_bDG1
999 _c12776
_d12776