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| 001 | ocn843785578 | ||
| 003 | OCoLC | ||
| 005 | 20171224114319.0 | ||
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| 007 | cr ||||||||||| | ||
| 008 | 130516s2013 nju ob 001 0 eng | ||
| 010 | _a 2013020042 | ||
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| 050 | 0 | 0 | _aHD58.9 |
| 072 | 7 |
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_a658.8/3402854678 _223 |
| 049 | _aMAIN | ||
| 100 | 1 | _aSiroker, Dan. | |
| 245 | 1 | 0 |
_aA/B testing : _bthe most powerful way to turn clicks into customers / _cDan Siroker, Pete Koomen. |
| 264 | 1 |
_aHoboken : _bWiley, _c2013. |
|
| 300 | _a1 online resource. | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 505 | 0 | _aHow A/B testing helped win the White House -- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements. | |
| 588 | 0 | _aPrint version record and CIP data provided by publisher. | |
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aBA guide to delivering a better user experience through A/B testing/b iA/B Testing/i outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate'the rate at which visitors convert into customers. The average conversion rate across the web is only 2%. That means 98% of visitors to most websites don't end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and in doing so can sometimes double or triple their conversion rates. In the past, marketing teams were dependent on IT and engineering to implement A/B tests, and that proved to be a costly bottleneck. Today, the market for A/B testing is growing very fast, in no small part due to this transition from IT to marketing. ulliOffers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customers/liliDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing today/liliAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use /li/ul Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise. | ||
| 650 | 0 | _aOrganizational effectiveness. | |
| 650 | 0 |
_aMultimedia systems _xSocial aspects. |
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| 650 | 0 |
_aApplication software _xTesting. |
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| 650 | 4 |
_aApplication software _xTesting. |
|
| 650 | 4 |
_aMultimedia systems _xSocial aspects. |
|
| 650 | 4 | _aOrganizational effectiveness. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS _xIndustrial Management. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement Science. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xOrganizational Behavior. _2bisacsh |
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| 650 | 7 |
_aBetriebswirtschaft. _2bisacsh |
|
| 650 | 7 |
_aResearch. _2bisacsh |
|
| 650 | 7 |
_aApplication software _xTesting. _2fast _0(OCoLC)fst00811716 |
|
| 650 | 7 |
_aMultimedia systems _xSocial aspects. _2fast _0(OCoLC)fst01028934 |
|
| 650 | 7 |
_aOrganizational effectiveness. _2fast _0(OCoLC)fst01047852 |
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| 655 | 4 | _aElectronic books. | |
| 700 | 1 |
_aKoomen, Pete, _d1982- |
|
| 776 | 0 | 8 |
_iPrint version: _aSiroker, Dan. _tAB testing. _dHoboken : Wiley, 2013 _z9781118536094 _w(DLC) 2013016038 |
| 856 | 4 | 0 |
_uhttp://onlinelibrary.wiley.com/book/10.1002/9781119176459 _zWiley Online Library |
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