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| 005 | 20171224114238.0 | ||
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| 008 | 121010s2013 nju ob 001 0 eng d | ||
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_a338.4/76151 _223 |
| 049 | _aMAIN | ||
| 100 | 1 | _aLaMattina, John L. | |
| 245 | 1 | 0 |
_aDevalued and Distrusted : _bCan the Pharmaceutical Industry Restore Its Broken Image? / _cJohn L. LaMattina, PhD. |
| 260 |
_aHoboken, New Jersey : _bWiley, _c[2013] |
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| 300 | _a1 online resource (ix, 125 pages) | ||
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_atext _btxt _2rdacontent |
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_aonline resource _bcr _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 500 | _aMachine generated contents note: Introduction Part 1. "The 4 secrets that drug companies don't want you to know" part 2. What has happened to R & D productivity? a. impact of mergers b. impact of FDA c. impact of payers Part 3. Challenges in key therapeutic areas for improving health a. cancer b. diseases of the brain c. cardiovascular disease d. diabetes e. bacterial Infections part 4. Improving R & D output a. view of others b. personal vision part 5. Restoring the pharma image part 6. Final thoughts. | ||
| 588 | 0 | _aPrint version record. | |
| 520 |
_a"While the pharmaceutical industry can play an important role in converting the knowledge generated by the Human Genome Project into new medicines, it also faces a popular perception that it is simply out to make money by promoting unsafe medicines to an unsuspecting public. Written by former Pfizer president John LaMattina, this book addresses the progress that the industry has made in improving its abilities to measure both the risk and benefits of its new medicines, where the industry should invest its R & D resources, and how the industry can rehabilitate its image. Essential reading for pharmaceutical executives and professionals"-- _cProvided by publisher. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _a1. The four secrets the drug companies don't want you to know -- 2. What has happened to R & D productivity? -- 3. Key therapeutic areas for improving health -- 4. Improving R & D output -- 5. Restoring pharma's image -- 6. Final thoughts. | |
| 650 | 0 |
_aPharmaceutical industry _xCorrupt practices. |
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| 650 | 4 | _aMedical. | |
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_aMEDICAL _xPharmacology. _2bisacsh |
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| 650 | 7 |
_aPharmaceutical industry _xCorrupt practices. _2fast _0(OCoLC)fst01060133 |
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| 655 | 4 | _aElectronic books. | |
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_iPrint version: _aLaMattina, John L. _tDevalued and distrusted. _dHoboken, New Jersey : John Wiley & Sons, Inc., [2013] _z9781118487471 _w(DLC) 2012032915 _w(OCoLC)811597120 |
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_uhttp://onlinelibrary.wiley.com/book/10.1002/9781118511329 _zWiley Online Library |
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