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008 130227s2013 nju ob 001 0 eng
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020 _a1118661273
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020 _a1118411293
020 _a9781118411292
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082 0 0 _a382.0951
_223
049 _aMAIN
100 1 _aHolloman, Dave M.,
_d1969-
245 1 0 _aChina catalyst :
_bpowering global growth by reaching the fastest growing consumer markets in the world /
_cDave M. Holloman.
263 _a1306
264 1 _aHoboken, New Jersey :
_bWiley,
_c[2013]
300 _a1 online resource.
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
504 _aIncludes bibliographical references and index.
588 _aDescription based on print version record and CIP data provided by publisher.
505 0 _aCover; Title Page; Copyright; Preface; Notes; Acknowledgments; Part I: The New Phase of Global Growth; Chapter 1: Into the Light: China's First Economic Miracle; A System Spirals Out of Control; Chaos Returns; Riding South to Reignite Reform; The Rise of Shenzhen and a New China; Notes; Chapter 2: Economic Transition; Wage Rates Are Increasing Significantly; Foreign Direct Investment Is Evolving; Export-Directed Growth Is Being Challenged; Demographic Megatrends; The Rise of the Chinese Consumer; Notes; Chapter 3: Catalysts for Consumption.
505 8 _aBuild It Quickly: The Physical Infrastructure to Move Goods and PeopleIncentives to Increase Consumption; The Free Flow of Capital; Notes; Part II: Markets, Channels, and Capabilities; Chapter 4: One Country, Many Markets; Disposable Income: Who's Got the Most?; Urban Income Growth Rates: Emerging Consumers; Getting a Fuller Picture; Consumer Demand Clusters; Notes; Chapter 5: Channels to a Growing Market; An Overview of China's Major Channels to Market; A Closer Look at China's Top Brick-and-Mortar Retailers; Notes; Chapter 6: Guan Xi Goes Online; An Overview of China's Digital World.
505 8 _aThe E-Commerce RocketE-Logistics: The New Core Capability; The Influence of Social Media; Go Where the People Are; Notes; Chapter 7: Distribution Issues and Trends; Overview of the Distribution Structure; Closing the Consumer Trust Gap; Distribution Trends; Retailer-Supplier Partnerships; Notes; Chapter 8: Hefei: Home of the World's Next-Generation Consumer; Life in the Middle; China's Sibling; Hefei Rises; Big Retail Moves In; Notes; Part III: Forging Ahead; Chapter 9: Go Deep: The Emerging Go-to-Market Retail Model; The Emerging Go-to-Market Model.
505 8 _aTargeting Demand Clusters and Expanding OutExpanding In; The Implications for Retailers and Manufacturers; IT as an Enabler; Notes; Chapter 10: The New Export Machine; Two Examples of China-Based Innovation: Kraft Foods and the Coca-Cola Company; Switching the Innovation Gear; Digital Culture; Multichannel Innovation; Notes; Chapter 11: The Path Forward; Challenges at a Crossroad; Final Thoughts on Strategy; Conclusion; Notes; About the Author; Index.
520 _aMaximize your presence in the China market To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Catalyst examines in-depth the transition currently underway in China from an export-led economic machine to a consumer-driven market. It outlines the economic imperative proving that greater consumer reach in China is a requirement in today's globally competitive market. China Catalyst also provides analysis that segments the market, helping you understand the hotbeds of em.
651 0 _aChina
_xCommerce.
651 0 _aChina
_xForeign economic relations.
650 0 _aInvestments, Foreign
_zChina.
650 0 _aInternational business enterprises
_zChina.
650 0 _aEconomic development
_zChina.
650 7 _aBUSINESS & ECONOMICS
_xExports & Imports.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xInternational
_xGeneral.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xInternational
_xMarketing.
_2bisacsh
650 7 _aPOLITICAL SCIENCE
_xInternational Relations
_xTrade & Tariffs.
_2bisacsh
650 7 _aCommerce.
_2fast
_0(OCoLC)fst00869279
650 7 _aEconomic development.
_2fast
_0(OCoLC)fst00901785
650 7 _aInternational business enterprises.
_2fast
_0(OCoLC)fst00976774
650 7 _aInternational economic relations.
_2fast
_0(OCoLC)fst00976891
650 7 _aInvestments, Foreign.
_2fast
_0(OCoLC)fst00978370
651 7 _aChina.
_2fast
_0(OCoLC)fst01206073
655 4 _aElectronic books.
655 7 _aElectronic books.
_2local
776 0 8 _iPrint version:
_aHolloman, Dave M., 1969-
_tChina catalyst
_dHoboken, New Jersey : John Wiley & Sons, Inc., [2013]
_z9781118411292
_w(DLC) 2013005967
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781118661277
_zWiley Online Library
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