| 000 | 03190cam a2200757La 4500 | ||
|---|---|---|---|
| 001 | ocn774281378 | ||
| 003 | OCoLC | ||
| 005 | 20171224113819.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 110817s2012 njua ob 001 0 eng d | ||
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_a9781119208150 _q(electronic bk.) |
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_a1119953316 _q(hardback) |
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_a9781119953319 _q(hardback) |
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| 020 |
_z9781119953319 _q(hardback) |
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| 024 | 8 | _a9786613337757 | |
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_aBUS _x094000 _2bisacsh |
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| 082 | 0 | 4 |
_a658.8/02 _223 |
| 049 | _aMAIN | ||
| 100 | 1 | _aBird, Andy. | |
| 245 | 1 | 4 |
_aThe growth drivers : _bthe definitive guide to building marketing capabilities / _cAndy Bird and Mhairi McEwan. |
| 260 |
_aHoboken, N.J. : _bWiley, _c2012. |
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| 300 |
_a1 online resource (xxi, 294 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_adata file _2rda |
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| 380 | _aBibliography | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _apt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice. | |
| 520 |
_a"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- _cProvided by publisher. |
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| 650 | 0 | _aMarket segmentation. | |
| 650 | 0 | _aEconomic development. | |
| 650 | 0 | _aInvestments. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS _xGreen Business. _2bisacsh |
|
| 650 | 7 |
_aEconomic development. _2fast _0(OCoLC)fst00901785 |
|
| 650 | 7 |
_aInvestments. _2fast _0(OCoLC)fst00978234 |
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| 650 | 7 |
_aMarket segmentation. _2fast _0(OCoLC)fst01010139 |
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| 655 | 4 | _aElectronic books. | |
| 700 | 1 | _aMcEwan, Mhairi. | |
| 776 | 0 | 8 |
_iPrint version: _aBird, Andy. _tGrowth drivers. _dHoboken, N.J. : Wiley, 2012 _w(DLC) 2011034158 |
| 856 | 4 | 0 |
_uhttp://onlinelibrary.wiley.com/book/10.1002/9781119208150 _zWiley Online Library |
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