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001 ocn729724648
003 OCoLC
005 20171224113637.0
006 m o d
007 cr cn|||||||||
008 110609s2011 enka ob 001 0 eng d
040 _aDG1
_beng
_epn
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_dYDXCP
_dOCLCQ
_dE7B
_dOCLCQ
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019 _a727021237
020 _a9781444340525
_q(electronic bk.)
020 _a1444340522
_q(electronic bk.)
020 _z9781405184182
_q(hbk.)
020 _z1405184183
_q(hbk.)
029 1 _aAU@
_b000047226144
029 1 _aNLGGC
_b389615250
035 _a(OCoLC)729724648
_z(OCoLC)727021237
037 _a10.1002/9781444340525
_bWiley InterScience
_nhttp://www3.interscience.wiley.com
050 4 _aP96.A83
_bH35 2011eb
082 0 4 _a302.23
_222
084 _aSOC052000
_2bisacsh
049 _aMAIN
245 0 4 _aThe handbook of media audiences /
_c[edited by] Virginia Nightingale.
260 _aChichester ;
_aMalden, MA :
_bWiley-Blackwell,
_c2011.
300 _a1 online resource (xiii, 540 pages) :
_billustrations.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aGlobal handbooks in media and communication research
504 _aIncludes bibliographical references and index.
505 0 0 _tIntroduction /
_rVirginia Nightingale --
_gPart I.
_tBeing Audiences:
_g1.
_tReaders as audiences /
_rWendy Griswold, Elizabeth Lenaghan, and Michelle Naffziger;
_g2.
_tListening for listeners : the work of arranging how listening will occur in cultures of recorded sound /
_rJackie Cook;
_g3.
_tViewing /
_rShawn Shimpach;
_g4.
_tSearch and social media /
_rVirginia Nightingale;
_g5.
_tSpreadable media : how audiences create value and meaning in a networked economy /
_rJoshua Green and Henry Jenkins;
_g6.
_tGoing mobile /
_rGerard Goggin --
_gPart II.
_tTheorizing Audiences:
_g7.
_tAudiences and publics, media and public spheres /
_rRichard Butsch;
_g8.
_tThe implied audience of communications policy making : regulating media in the interests of citizens and consumers /
_rSonia Livingstone and Peter Lunt;
_g9.
_tNew configurations of the audience? The challenges of user-generated content for audience theory and media participation /
_rNico Carpentier;
_g10.
_tThe necessary future of the audience ... and how to research it /
_rNick Couldry;
_g11.
_tReception /
_rCornel Sandvoss;
_g12.
_tAffect theory and audience /
_rAnna Gibbs --
_gPart III.
_tResearching Audiences:
_g13.
_tToward a branded audience : on the dialectic between marketing and consumer agency /
_rAdam Arvidsson;
_g14.
_tRatings and audience measurement /
_rPhilip M. Napoli;
_g15.
_tQuantitative audience research : embracing the poor relation /
_rDavid Deacon and Emily Keightley
_g16.
_tMedia effects in context /
_rBrian O'Neill;
_t17.
_tCultivation analysis and media violence /
_rAndy Ruddock;
_g18.
_tCreative and visual methods in audience research /
_rFatimah Awan and David Gauntlett;
_g19.
_tLocating media ethnography /
_rPatrick D. Murphy --
_gPart IV.
_tDoing Audience Research:
_g20.
_tChildren's media cultures in comparative perspective /
_rSonia Livingstone and Kirsten Drotner --
_tFan cultures and fan communities /
_rKristina Busse and Jonathan Gray --
_tBeyond the presumption of identity? Ethnicities, cultures, and transnational audiences /
_rMirca Madianou;
_g21.
_tParticipatory vision : watching movies with Yolngu /
_rJennifer Deger;
_g22.
_tThe audience is the show /
_rAnnette Hill;
_g23.
_tSeeking the audience for news : response, news talk, and everyday practices /
_rS. Elizabeth Bird;
_g24.
_tSport and its audiences /
_rDavid Rowe.
520 _a"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.-Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--
_cProvided by publisher.
588 0 _aPrint version record.
650 0 _aMass media
_xAudiences.
650 0 _aMass media and culture.
650 7 _aSOCIAL SCIENCE
_xMedia Studies.
_2bisacsh
650 7 _aMass media and culture.
_2fast
_0(OCoLC)fst01011339
650 7 _aMass media
_xAudiences.
_2fast
_0(OCoLC)fst01011223
700 1 _aNightingale, Virginia.
710 2 _aWiley InterScience (Online service)
776 0 8 _iPrint version:
_tHandbook of media audiences.
_dChichester ; Malden, MA : Wiley-Blackwell, 2011
_z9781405184182
_w(DLC) 2011003989
_w(OCoLC)671701618
830 0 _aGlobal handbooks in media and communication research.
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781444340525
_zWiley Online Library
938 _aebrary
_bEBRY
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938 _aYBP Library Services
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