Khulna University of Engineering & Technology
Central Library

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1. Consumer behavior I : concepts and application/ David L Loudon & Albert J Della Bitta.

by Loudon, David L | Della Bitta, Albert J.

Material type: book Book; Format: microfiche Publisher: New York ; McGraw-Hill, c1993Availability: Items available for loan: [Call number: 658.8342 LOU] (1).
2. Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice Hall, c1997Availability: Items available for loan: [Call number: 658.8342 SCH] (2).


Khulna University of Engineering & Technology
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