Bricks matter : the role of supply chains in building market-driven differentiation / Lora M. Cecere, Charles W. Chase.
By: Cecere, Lora M.
Contributor(s): Chase, Charles W.
Material type:
BookSeries: Wiley and SAS business series: Publisher: Hoboken, New Jersey : Wiley, 2012Copyright date: ©2013Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781119203384; 1119203384.Subject(s): Business logistics | BUSINESS & ECONOMICS -- Industrial Management | BUSINESS & ECONOMICS -- Management | BUSINESS & ECONOMICS -- Management Science | BUSINESS & ECONOMICS -- Organizational Behavior | Business logisticsGenre/Form: Electronic books. | Electronic books.Additional physical formats: Print version:: Bricks matterDDC classification: 658.7 Online resources: Wiley Online Library Includes index.
Foreword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index.
Description based on print version record and CIP data provided by publisher.
Get proven guidance to build a market-driven supply chain management system Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches. Helps you understand how to apply the emerging world of predictive analytics for the better management of value networks>
Includes bibliographical references and index.
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