Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff.
By: Berry, Michael J. A.
Contributor(s): Linoff, Gordon.
Material type:
BookPublisher: New York ; India : Wiley Computer Pub., c2000 [reprinted 2008]Description: xviii, 494 p. : ill. ; 24 cm.ISBN: 9788126518258; 0471331236 (alk. paper).Subject(s): Marketing -- Data processing | Data mining | Business enterprises -- Computer networks -- ManagementDDC classification: 658.802 Online resources: Contributor biographical information | Publisher description | Table of Contents
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Central Library, KUET General Stacks | 658.802 BER (Browse shelf) | 1 | Available | 3010042234 | ||
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Central Library, KUET General Stacks | 658.802 BER (Browse shelf) | 2 | Available | 3010042230 |
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| 658.800973 MAR Marketing management : | 658.802 BER Mastering data mining : | 658.802 BER Mastering data mining : | 658.802 BER Mastering data mining : | 658.802 BER Mastering data mining : | 658.802 BER Mastering data mining : | 658.802 BUE Marketing management : |
Rev. ed. of: Data mining techniques : for marketing, sales, and customer support /Michael J.A. Berry, Gordon Linoff. c1997.
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