Product management / Donald R. Lehmann, Russell S. Winer.
By: Lehmann, Donald R.
Contributor(s): Winer, Russell S.
Material type: BookSeries: The Irwin series in marketing.Publisher: Chicago ; New York : Irwin ; McGraw-Hill, c1997Edition: 2nd ed.Description: xix, 460 + 14 p. ; ill. ; 23 cm.ISBN: 0256214395.Subject(s): Product managementDDC classification: 658.56Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | Central Library, KUET General Stacks | 658.56 LEH (Browse shelf) | 1 | Available | 3010021085 |
Total holds: 0
Includes bibliographical references and indexes.
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