Marketing research / David J. Luck, Ronald S. Rubin.
By: Luck, David Johnston
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Contributor(s): Rubin, Ronald S.
Material type: 
BookPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1987Edition: 7th ed.Description: xvii, 683 p. : ill. ; 25 cm.ISBN: 0135578280 ; 0876924844.Uniform titles: Marketing research. Subject(s): Marketing researchDDC classification: 658.8
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Central Library, KUET General Stacks | 658.8 LUC (Browse shelf) | 1 | Available | 3010015071 |
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| 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing / | 658.8 KOT Marketing management : | 658.8 LUC Marketing research / | 658.8 MAN Principles of marketing : | 658.8 MAR Marketing management / | 658.8 MAR Marketing management / |
Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982.
Includes bibliographical references and indexes.
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