Marketing research : Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. text and cases /
By: Boyd, Harper W
.
Contributor(s): Westfall, Ralph L [joint author.] | Stasch, Stanley F.
Material type: 
BookPublisher: Homewood, Ill. : R.D. Irwin, c1986Description: 836 p. : ill. ; 24 cm.Subject(s): Marketing researchDDC classification: 658.8
Contents:
Includes bibliographical references and index.
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
Central Library, KUET General Stacks | 658.8 BOY (Browse shelf) | 1 | Available | 3010014883 |
Total holds: 0
Browsing Central Library, KUET Shelves , Shelving location: General Stacks Close shelf browser
|
|
|
No cover image available |
|
|
|
||
| 658.787 ORS Spares management handbook / | 658.8 BEL Marketing, concepts and strategy / | 658.8 BOO Contemporary marketing : | 658.8 BOY Marketing research : | 658.8 COR TQM for sales and marketing management / | 658.8 CRA Marketing management / | 658.8 ENG Cases in promotional strategy / |
Includes bibliographical references and index.
There are no comments for this item.