Management in marketing channels / Donald J. Bowersox ... [et al.].
By: Michigan State University. Dept. of Marketing and Transportation Administration
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Contributor(s): Bowersox, Donald J.
Material type: 
BookSeries: McGraw-Hill series in marketing.Publisher: New York : McGraw-Hill, c1980Description: viii, 390 p. : ill. ; 24 cm.ISBN: 0070067406; 9780070067400 ; 007Y661898 ; 9780070661899.Subject(s): Marketing channels -- Management | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.84
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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Central Library, KUET General Stacks | 658.84 MAN (Browse shelf) | 1 | Available | 3010014005 |
Total holds: 0
Includes index.
Bibliography: p. 369-383.
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