Marketing management : cases and readings / edited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson.
Contributor(s): Tootelian, Dennis H
| Gaedeke, Ralph M | Thompson, Leete A.
Material type: 
BookPublisher: Santa Monica, Calif. : Goodyear Pub. Co., c1980Description: xiii, 498 p. : ill. ; 24 cm.ISBN: 0876206062.Subject(s): Marketing -- United States -- Management -- Case studies | Marketing -- United States -- ManagementDDC classification: 658.800973
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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Central Library, KUET General Stacks | 658.800973 MAR (Browse shelf) | 1 | Available | 3010011066 |
Total holds: 0
Includes bibliographical references and indexes.
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