Cases in promotional strategy / James F. Engel, W. Wayne Talarzyk.
By: Engel, James F
.
Contributor(s): Talarzyk, W. Wayne.
Material type: 
BookSeries: The Irwin series in marketing. Publisher: Homewood, Ill. : R.D. Irwin, 1984Edition: Rev. ed.Description: x, 282 p. : ill. ; 23 cm.ISBN: 0256031002 .Subject(s): Marketing -- Case studies | Advertising -- Case studiesDDC classification: 658.8
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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Central Library, KUET General Stacks | 658.8 ENG (Browse shelf) | 1 | Available | 3010010213 |
Total holds: 0
Includes index.
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