Marketing, concepts and strategy / Martin L. Bell.
By: Bell, Martin L.
Material type: BookPublisher: Boston : Houghton Mifflin, c1979Edition: 3rd ed.Description: xvi, 595 p. : ill. ; 24 cm.ISBN: 0395265037.Subject(s): Marketing -- ManagementDDC classification: 658.8Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Books | Central Library, KUET General Stacks | 658.8 BEL (Browse shelf) | 1 | Available | 3010011067 |
Total holds: 0
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658.787 GOP Maintenance and spare parts management / | 658.787 LEW Scientific inventory control / | 658.787 ORS Spares management handbook / | 658.8 BEL Marketing, concepts and strategy / | 658.8 BOO Contemporary marketing : | 658.8 BOY Marketing research : | 658.8 COR TQM for sales and marketing management / |
Includes bibliographical references and index.
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