Marketing management : analysis, planning, implementation, and control / Philip Kotler.
By: Kotler, Philip.
Material type:
BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1988Edition: 6th ed.Description: xxi, 776 p. : ill. ; 24 cm.ISBN: 0135562678.Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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Central Library, KUET General Stacks | 658.8 KOT (Browse shelf) | 1 | Available | 3010019535 |
Total holds: 0
Includes bibliographical references and indexes.
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