Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
By: Keller, Kevin Lane.
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2003 [Reprinted 2005]Edition: 2nd ed.Description: xxvii, 788 p. : ill. ; 24 cm.ISBN: 8120323092; 9788120323094; 0130411507.Subject(s): Brand name products -- ManagementDDC classification: 658.827
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Central Library, KUET General Stacks | 658.827 KEL (Browse shelf) | 1 | Available | 3010036171 | ||
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Central Library, KUET General Stacks | 658.827 KEL (Browse shelf) | 2 | Available | 3010036174 | ||
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Central Library, KUET General Stacks | 658.827 KEL (Browse shelf) | 3 | Available | 3010036172 | ||
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Central Library, KUET General Stacks | 658.827 KEL (Browse shelf) | 4 | Available | 3010036173 |
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Includes bibliographical references and index.
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