Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5) [electronic resource] / Jesus Mena.
By: Mena, Jesus.
Material type: BookPublisher: Boca Raton [Fla.] : CRC Press, c2012Description: xviii, 418 p. : ill., maps.ISBN: 9781439881927 (ebook : PDF).Subject(s): Internet advertising | Internet marketing | Application software -- Development | Machine learning | Electronic commerceGenre/Form: Electronic books.Additional physical formats: No titleOnline resources: Distributed by publisher. Purchase or institutional license may be required for access. Also available in print edition."An Auerbach book."
Includes bibliographical references and index.
1. Why? -- 2. How -- 3. Checklists -- 4. Case studies.
Also available in print edition.
Mode of access: World Wide Web.
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