Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.
By: Andreasen, Alan R.
Contributor(s): Kotler, Philip.
Material type:
BookPublisher: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2005[Reprinted 2005]Edition: 6th ed.Description: vii, 536 p. ; 536 p. : ill. ; 25 cm.ISBN: 8120322592; 013041977X.Subject(s): Nonprofit organizations -- MarketingDDC classification: 658.8
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Kotler's name appears first on the earlier edition.
Includes bibliographical references and index.
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