Includes bibliographical references and index.

Print version record and CIP data provided by publisher.

Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media; Copyright; Contents; Foreword; Preface; An Overview of this Book; Notes; Acknowledgments; Chapter 1: Your Organization Is Not ""The Web""; Terminology and Definitions; From Documents to Flows; Social Side of Knowledge Flows; KFM versus Social Media; Case Study 1: The Hub (SAS); Case Study 2: RedNet (Red Ventures); Notes; Chapter 2: Why Should You Care about Social Media?; Motivations; Network Dynamics; Breaking Isolation; The Super Watercooler; Handling the Dynamic Organization.

Innovation EnablementNotes; Chapter 3: Getting Started; Inside versus Outside Social Media; Differences in the World; Laying the Foundation; How to Really Get It Off the Ground; Launch: Project or Initiative?; Technology: Build or Buy; Notes; Chapter 4: Roles; More Than Just Socializing; Individuals and Departments; Mobilize Your Evangelizers; Notes; Chapter 5: Driving for Success; Get All Stakeholders Involved Early; Go Viral; Freedom within Borders: The Power of Guidelines; Training Portfolio; Pulse; Executive Participation: Not Just Buy-In; Notes; Chapter 6: Fighting Barriers.

Fear of Losing ControlUnlearning; Dealing with ""Stupid""; Integration; No Time to Post: Portfolio Management; Legal Concerns; Note; Chapter 7: Technology: The Enabler; Social or Supporting Social; I Want an Internal Facebook; The Power of Simplicity; Multidimensional Navigation; Groups or Communities; Notification Management; Notes; Chapter 8: Social Media Analytics; Analyze What Is Going On; Social Network Analysis versus Reporting; Choosing the Right KPIs; Notes; Chapter 9: What's Next; Advances in Technology; Dealing with Channel Overload; More Social or More Technology.

Interaction TrendsNotes; Chapter 10: Final Thoughts; Appendix A: Key Success Factors; Appendix B: Additional Resources; About the Author; Index.

Practical guidance on how to successfully introduce enterprise social networks to connect employees While there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. Connecting Organizational Silos approaches social media and enterprise 2.0 from a knowledge flow management perspective. It offers practical and specific guidance on what to do and what not to do when introducing social media in an organization. This concise, easy-to-read guide offers a nuts-and-bolts look at how to get started in social media and drive it to success.