The growth drivers : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan.
By: Bird, Andy.
Contributor(s): McEwan, Mhairi.
Material type:
BookPublisher: Hoboken, N.J. : Wiley, 2012Description: 1 online resource (xxi, 294 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781119961185; 1119961181; 9781119208150; 1119208157; 1119953316; 9781119953319.Subject(s): Market segmentation | Economic development | Investments | BUSINESS & ECONOMICS -- Green Business | Economic development | Investments | Market segmentationGenre/Form: Electronic books.Additional physical formats: Print version:: Growth drivers.DDC classification: 658.8/02 Online resources: Wiley Online Library Includes bibliographical references and index.
pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice.
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- Provided by publisher.
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