000 -LEADER |
fixed length control field |
01517nam a2200301 a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
111019r20082000ii a b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
00265296 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788126518258 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0471331236 (alk. paper) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
-- |
BD-KhUET |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Edition number |
21 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Berry, Michael J. A. |
245 10 - TITLE STATEMENT |
Title |
Mastering data mining : |
Remainder of title |
the art and science of customer relationship management / |
Statement of responsibility, etc |
Michael J. A. Berry, Gordon Linoff. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York ; |
-- |
India : |
Name of publisher, distributor, etc |
Wiley Computer Pub., |
Date of publication, distribution, etc |
c2000 [reprinted 2008]. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 494 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
Rev. ed. of: Data mining techniques : for marketing, sales, and customer support /Michael J.A. Berry, Gordon Linoff. c1997. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Data processing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Data mining. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Business enterprises |
General subdivision |
Computer networks |
-- |
Management. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Linoff, Gordon. |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
http://www.loc.gov/catdir/bios/wiley044/00265296.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/description/wiley037/00265296.html |
856 4# - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of Contents |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/onix03/00265296.html |