| 000 -LEADER |
|---|
| fixed length control field |
00954nam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2825910 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-KhUET |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120812123233.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120812s1984 ilua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
83081767 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256031002 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Engel, James F. |
| 9 (RLIN) |
6974 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Cases in promotional strategy / |
| Statement of responsibility, etc |
James F. Engel, W. Wayne Talarzyk. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Rev. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Homewood, Ill. : |
| Name of publisher, distributor, etc |
R.D. Irwin, |
| Date of publication, distribution, etc |
1984. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 282 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The Irwin series in marketing |
| 9 (RLIN) |
6975 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Case studies. |
| 9 (RLIN) |
6976 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Case studies. |
| 9 (RLIN) |
6977 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Talarzyk, W. Wayne. |
| 9 (RLIN) |
6978 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
