Boyd, Harper W.
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. - Homewood, Ill. : R.D. Irwin, c1986. - 836 p. : ill. ; 24 cm.
Includes bibliographical references and index.
56009128
Marketing research.
658.8
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. - Homewood, Ill. : R.D. Irwin, c1986. - 836 p. : ill. ; 24 cm.
Includes bibliographical references and index.
56009128
Marketing research.
658.8