Boone, Louis E.
Contemporary marketing : wired / Louis E. Boone, David L. Kurtz. - 4th ed. - New York : CBS College, c1983. - 1 v. (various pagings) : ill. ; 25 cm. - The Dryden Press series in marketing .
"Discovering your marketing career / by Eric Sandburg"--Disk.
Includes bibliographical references and index.
0030626382
Marketing.
658.8
Contemporary marketing : wired / Louis E. Boone, David L. Kurtz. - 4th ed. - New York : CBS College, c1983. - 1 v. (various pagings) : ill. ; 25 cm. - The Dryden Press series in marketing .
"Discovering your marketing career / by Eric Sandburg"--Disk.
Includes bibliographical references and index.
0030626382
Marketing.
658.8