Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 6th ed. - New Delhi : Prentice Hall, c1997. - xv, 672 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and indexes.
0133729885 8120312880
96047756
Consumer behavior.
Motivation research (Marketing)
658.8342
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 6th ed. - New Delhi : Prentice Hall, c1997. - xv, 672 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and indexes.
0133729885 8120312880
96047756
Consumer behavior.
Motivation research (Marketing)
658.8342