Engel, James F.
Cases in promotional strategy / James F. Engel, W. Wayne Talarzyk. - Rev. ed. - Homewood, Ill. : R.D. Irwin, 1984. - x, 282 p. : ill. ; 23 cm. - The Irwin series in marketing .
Includes index.
0256031002
83081767
Marketing--Case studies.
Advertising--Case studies.
658.8
Cases in promotional strategy / James F. Engel, W. Wayne Talarzyk. - Rev. ed. - Homewood, Ill. : R.D. Irwin, 1984. - x, 282 p. : ill. ; 23 cm. - The Irwin series in marketing .
Includes index.
0256031002
83081767
Marketing--Case studies.
Advertising--Case studies.
658.8