Loudon, David L.
Consumer behavior I : concepts and application/ David L Loudon & Albert J Della Bitta. - New York ; McGraw-Hill, c1993. - xxiii, 788 p. : ill. ; 25 cm. - Sage library in business and management .
Includes bibliographical references.
0070387672
Consumer behavior.
658.8342
Consumer behavior I : concepts and application/ David L Loudon & Albert J Della Bitta. - New York ; McGraw-Hill, c1993. - xxiii, 788 p. : ill. ; 25 cm. - Sage library in business and management .
Includes bibliographical references.
0070387672
Consumer behavior.
658.8342