Khulna University of Engineering & Technology
Central Library

Berry, Michael J. A.

Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff. - New York : New Delhi : Wiley Computer Pub. ; Wiley India, c2000. - xviii, 494 p. : ill. ; 24 cm.

Rev. ed. of: Data mining techniques :for marketing, sales, and customer support /Michael J.A. Berry, Gordon Linoff. c1997. Includes index.

0471331236 (alk. paper) 9788126518258

00265296


Marketing--Data processing.
Data mining.
Business enterprises--Computer networks--Management.

658.802


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