Bell, Martin L.
Marketing, concepts and strategy / Martin L. Bell. - 3rd ed. - Boston : Houghton Mifflin, c1979. - xvi, 595 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0395265037
78069572
Marketing--Management.
658.8
Marketing, concepts and strategy / Martin L. Bell. - 3rd ed. - Boston : Houghton Mifflin, c1979. - xvi, 595 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0395265037
78069572
Marketing--Management.
658.8