Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 10th ed. - Upper Saddle River, NJ : Prentice Hall, c2004 [Reprinted 2004]. - xxix, 661 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
0131018612
2002034634
Marketing.
658.8
Principles of marketing / Philip Kotler, Gary Armstrong. - 10th ed. - Upper Saddle River, NJ : Prentice Hall, c2004 [Reprinted 2004]. - xxix, 661 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
0131018612
2002034634
Marketing.
658.8