Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 6th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1988 - xxi, 776 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0135562678
90044468
Marketing--Management.
658.8
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 6th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1988 - xxi, 776 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0135562678
90044468
Marketing--Management.
658.8