Kotler, Philip.
Marketing management / Philip Kotler, Kevin Keller. - 12th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2006. - xxxix, 566,G8,C2,I3 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
8177586904 0131457578
2004029595
Marketing--Management.
658.8
Marketing management / Philip Kotler, Kevin Keller. - 12th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2006. - xxxix, 566,G8,C2,I3 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
8177586904 0131457578
2004029595
Marketing--Management.
658.8