Andreasen, Alan R., 1934-
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. - 6th ed. - Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2005[Reprinted 2005]. - vii, 536 p. ; 536 p. : ill. ; 25 cm.
Kotler's name appears first on the earlier edition.
Includes bibliographical references and index.
8120322592 013041977X
2002027440
Nonprofit organizations--Marketing.
658.8
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. - 6th ed. - Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2005[Reprinted 2005]. - vii, 536 p. ; 536 p. : ill. ; 25 cm.
Kotler's name appears first on the earlier edition.
Includes bibliographical references and index.
8120322592 013041977X
2002027440
Nonprofit organizations--Marketing.
658.8