Kotler, Philip.
Marketing management / Philip Kotler, Kevin Keller. - Twelfth ed. - Upper Saddle River, NJ : : Pearson Prentice Hall, c2006. - xxxix, 733 [45] p. : ill. ; 28 cm.
Includes bibliographical references and index.
8120327993 0131457578
2004029595
Marketing--Management.
658.8
Marketing management / Philip Kotler, Kevin Keller. - Twelfth ed. - Upper Saddle River, NJ : : Pearson Prentice Hall, c2006. - xxxix, 733 [45] p. : ill. ; 28 cm.
Includes bibliographical references and index.
8120327993 0131457578
2004029595
Marketing--Management.
658.8