Khulna University of Engineering & Technology
Central Library

Sehgal, Vivek.

Supply chain as strategic asset : the key to reaching business goals / Vivek Sehgal. - Hoboken, N.J. : Wiley, ©2011. - 1 online resource (xxvii, 305 pages) : illustrations. - Wiley corporate f & a ; 22 . - Wiley corporate F & A. .

Includes bibliographical references (pages 293-297) and index.

Front Matter -- Planning and Realizing the Goals of a Business Strategy -- Understanding Strategy -- Concepts of Business Strategy -- Exploring Functional Strategy -- Current Thinking on Supply Chain Strategy -- Creating a Functional Supply Chain Strategy -- Technology Strategy -- Supply Chain Nirvana: Bringing it All Together -- Appendix A: Sample Artifacts for Creating an Effective Supply Chain Strategy -- Appendix B: An Overview of the Scope of the Supply Chain in Modern Corporations -- Appendix C: The Supply Chain and Corporate Financial Performance -- Notes -- Bibliography -- About the Author -- Index.

"The book starts by summarizing the current literature on business, functional (supply chain), and technology strategies. Then, it establishes a case for why none of these strategies in isolation can create the competitive advantage needed to achieve the goals of the business and why they must be aligned and must work together to be effective. Every argument in the book is supported with cases from the industry. Some of the cases I have relied heavily are Wal-mart (business strategy of being a "price leader" drives supply chain strategy to reduce costs), Cemex (business strategy of "differentiation" drives supply chain that is customer centric), and several other industry examples (Avon, Tyco, Rubbermaid, etc.) as they fit the argument being made at the time. The book concludes by consolidating the lessons learned and implementation guidance on how the 3 strategies and be pulled together resulting in a strategic roadmap."--

9780470939673 0470939672 9781118269176 1118269179

EB00065964 Recorded Books

10.1002/9781118269176 Wiley InterScience http://www3.interscience.wiley.com




Business logistics.
Strategic planning.
Logistique (Organisation)--Guides, manuels, etc.
Planification stratégique--Guides, manuels, etc.
BUSINESS & ECONOMICS--Management Science.
BUSINESS & ECONOMICS--Organizational Behavior.
BUSINESS & ECONOMICS--Industrial Management.
BUSINESS & ECONOMICS--Management.
Business logistics.
Strategic planning.


Electronic books.

HD38.5 / .S444 2011eb

658.7


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